It was recently that Royal Enfield launched the much-awaited all-new Classic 350 in India. With a host of key changes gone into it, the motorcycle did create much sensation in the web world. RE had live-streamed the launch event through their official web handles. The YouTube broadcast had had great viewership, and the same has now made the manufacturer amass a Guinness World Record!
Royal Enfield has now been awarded the Guinness record for the highest Live viewership on YT for the Classic 350 lanch stream. RE reveals that on September 1, 2021, in the half-hour span from 11:30 to 12 noon, 19564 viewers tuned into the manufacturer’s official YT channel to watch the show (considerable margin over the previous high of 13,779 viewers). The cumulative of the broadcast amounts to lakhs.
Royal Enfield is striving to provide a unique ownership experience to its customers and the recent initiatives are all testimonies of the same.'