Dhoni will do a series of campaigns with the French brand
French automobile manufacturer Citroen has announced the appointment of star cricketer Mahendra Singh Dhoni as its brand ambassador. The collaboration is expected to contribute much to establishing Citroen’s presence and improving its brand image in the country.
Citroen plans to highlight its excellence and reliability as an automotive manufacturer through the association with the cricketer, who is known for the same. The brand has recently been shifting its focus to addressing customer demands and considering buyer feedback.
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Dhoni, one of India’s finest cricketers, also happens to be an automotive enthusiast- a fact that adds more value to the deal. He will do a series of campaigns with Citroën featuring several of their models. The brand has some interesting launches coming up, the most prominent of which would be the coupe SUV based on the C3 platform.
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