Over 300 Mahindra World Of SUV showrooms have been set up in a ‘hard-to-believe’ span of 6 months, jaw drops!
Mahindra takes the vehicle purchase and pre-purchase experience a level or two ahead with the introduction of ‘Mahindra World Of SUV’ showrooms. Over 300 world-class showrooms placing the prime focus on the SUV range, have been set up so far and within a record span of 6 months. The automaker is known for their exciting range of breathtakingly capable SUVs on offer, the kind of Mahindra XUV300, Mahindra XUV 500, Mahindra Bolero topping the list, alongside the popular Mahindra Marazzo MPV.
The Mahindra World of SUV is, in essence, a thoroughly futuristic approach towards Mahindra cars ownership and customer experience. The overall customer experience sees a true boost up with the generous use of digital technology and interventions, at every ‘Mahindra World Of SUV’ showroom. It also encompasses the true Mahindra DNA of ‘Live Young, Live Free.’
Speaking at the showcase of the World of SUVs, Veejay Ram Nakra, Chief of Sales and Customer Care, Automotive Division, Mahindra & Mahindra Ltd said, “The Mahindra World of SUVs is a differentiated customer experience, a synthesis of next level technology with a physical environment that showcases the brand promise of ‘Live Young Live Free’. Infact it is built on the foundation of providing convenience, transparency and personalisation.”
Mr. Nakra further added, “At Mahindra we have always leveraged technology to re-imagine the purchase and ownership experience for our customers. For a personalized experience we have several industry first initiatives such as SYOUV.com, Bring the Showroom Home and multiple tie-ups with portals for online booking of our vehicles at the pre-purchase stage. Further, for a seamless ownership experience, With You Hamesha is a digital platform for our existing customers.”
Thus, the World Of SUVs showrooms enhance Mahindra’s engagement in pre-purchase and purchase phases of every Mahindra SUV, by blending the virtual world flawlessly into the real through the use of a ‘phygital’ (physical+digital) platform.
Apart from the evident visual upgrades, each Mahindra World Of SUV showroom offers a totally fresh customer experience by providing state-of-the-art facilities like Wi-Fi-connected, luxurious Customer Lounges and Re-Fuel counters, VIP treatment for each vehicle on display, technologically outstanding display area for high-end Mahindra SUVs like the Alturas G4 featuring modern-day goodies like mirroring-enabled TV screens, specially trained relationship managers at each display counter for a more personalised experience of your dream Mahindra, the generous use of VR (which is also an industry first!), ‘sales genie’ app for better addressal of enquiries, personal voice assistance in test-drive vehicles etc among many others.
There is now even a wide range of Mahindra’s branded merchandise and accessories range on offer at every dealership. So is this the future of automotive retail? Let us know your opinions on the same through the comments below…
