Honda envisioned the International Women’s day 2020 as an occasion to instil the senses of safe and responsible riding in the women of the country…
Honda 2wheelers India chose to celebrate the International women’s day in a different and responsible fashion. Integrating into their #SafeRiderSmartRider program, Honda two-wheelers India organized the Women’s day celebrations in such a way as to make safer and responsible rides possible for the women riders.
This year, the International women’s day had the theme of #IamGenerationEquality. In accordance with it, Honda organized specialized events which brought together women from different caste, religious, social and age strata together and empowered them with the freedom of responsible mobility.
The celebrations took place in Honda’s 14 traffic training parks in the country and saw the active participation of over 1000 females. The bikemaker also took the event to the educational institutions in 8 cities.
The participants were briefed in detail about the various things to take care of while riding, like traffic rules, riding tips, road signs, etc. Trained professionals from Honda then demonstrated these in detail, following which the participants were allowed to ride the two-wheelers on specially curated tracks.