Mahindra First choice has chosen to launch these in a completely digital fashion, keeping the pandemic concerns in mind
The post-pandemic market in India definitely favors the used car industry. Mahindra First Choice, being an ace player in multi-brand used car sales, is all set to leverage the most out of these rising demands for pre-owned vehicles. First Choice has successfully launched 32 used car outlets in a single day. The launch was done through the digital channels of the brand, keeping the pandemic concerns in mind.
The new outlets are located in Tier 2 and 3 cities of 13 Indian states. The official inaugural ceremony was streamed through Mahindra First Choice’s official YouTube channel and the same was attended by thousands including industry stalwarts and the various dealer partners. Each of the First Choice outlets ensures hassle-free buying experience for its customers. The cars here undergo a detailed 118 point inspection and come with an authentic used car warranty from Mahindra. The brand is also providing affordable finance schemes and easy RTO transfer as well.
“The launch crystallizes MFCW’s reputation when it comes to innovation and its business-building credentials. At a time when the prevailing sentiment is that of wait-and-watch, MFCW is on an aggressive expansion spree through the launch of new stores, business models and technology investments. The company believes that it is only through these actions that the hitherto unorganized industry can be efficiently organized. The next big step for the company is to open 100 dealerships in 100 days and the stage for that has already been set,”
Ashutosh Pandey, CEO & MD, Mahindra First Choice Wheels Ltd.
In the wake of the pandemic, Mahindra is providing a free car sanitation kit with each of the cars sold. The kit contains two face masks, a pair of gloves, car disinfection sprays, sanitizer, and a detailed guide for proper sanitization.
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