America’s most expensive five-seater car is an EV! We are talking about the Ferrari Luce, and not the Cadillac Celestiq! Ferrari’s first electric car is also one of its most expensive and unusual creations. It starts at $560,800 in the US. That makes it more expensive at the base level than both the Ferrari Purosangue and Rolls-Royce Cullinan.
Ferrari Luce Price Starts At $560,000!
Ferrari has confirmed a starting price of $560,800 for the Luce in the United States. That is about $50,000 below earlier estimates of around $600,000, but it still puts the electric Ferrari firmly in ultra-luxury territory.
The starting price is higher than those of the combustion-powered Ferrari Purosangue and Rolls-Royce Cullinan, making the Luce the most expensive five-seater standard-production SUV or crossover on the US market by starting price.
The final price could climb considerably depending on the options you choose. Ferrari buyers can personalize their cars with a wide range of regular and bespoke features, so the price of a customer-configured Luce can go much higher. Taxes, delivery charges and other fees will also add to the final cost. The first production Luce reportedly fetched $39.44 million more than the announced starting price at Monterey Car Week. That was, however, an auction sale and the buyer seems to have paid the premium for the car’s exclusivity.
This is Maranello’s very first BEV. That distinction alone can make it especially appealing to collectors, even with the controversial styling.
A Ferrari Unlike Any Other
The Luce looks unlike any other Ferrari. It has been designed by LoveFrom, the design firm founded by former Apple design chief Jony Ive and designer Marc Newson. Measuring 5,026 mm in length, the Luce is the longest Ferrari ever made.Yes, it is longer than the Purosangue. It has a low stance, and cabin-pushed-forward design.
Key highlights of this design include centre-opening doors, a rear liftgate and lighting elements placed in darkened body panels. Even the windshield wipers have an unusual arrangement- they are parked vertically along the A-pillars.
The design has a strong focus on aerodynamics. Ferrari says the Luce has the lowest drag coefficient of any road-going Ferrari. Tunnel-style spoilers and active grille shutters for the heat exchangers help manage cooling and airflow. The EV’s unusual styling has already attracted a lot of criticism. If you’re wondering what went wrong with the Luce’s design, here is your answer. To put it in simple terms, this design moves away from what Ferrari as a brand represents- something which purists and brand loyalists can never come into terms with.
An Expensive Five-Seater With A Screen-Focused Cabin
The cabin is another major departure from traditional Ferraris. The Luce seats five people, making it the first Ferrari designed to accommodate that many occupants. (The Purosangue, if you’re wondering, can seat only four) The absence of a central tunnel creates more usable room inside. The EV also has the biggest boot in Ferrari’s entire lineup.
Digital displays dominate the dashboard, including a fully digital triple-dial instrument cluster. The central dial displays speed and battery information, while the other two handle power delivery and customizable functions.
A central touchscreen with physical controls can pivot toward either the driver or front passenger. Rear occupants also get their own display.
However, Ferrari has not abandoned physical controls altogether. The steering wheel uses proper physical switches instead of the touch-sensitive controls found in the Purosangue. Two manettino dials sit on the steering wheel: one controls driving modes, while the other adjusts EV powertrain settings.
The cabin blends digital technology with physical inputs, giving drivers direct access to key functions without relying entirely on touchscreen menus.
Four Electric Motors Produce More Than 1,000 HP
The Luce uses four electric motors, one for each wheel. The front motors produce a combined 282 hp, while the rear motors deliver 831 hp. Total output exceeds 1,000 hp, making it the most powerful road-going Ferrari yet.
Despite weighing close to 5,000 pounds (2268 kilograms), the electric Ferrari claims impressive performance. It can accelerate from 0 to 62 mph (approximately 100 kph) in 2.5 seconds and reach 124 mph (approximately 199.6 kph) in 6.8 seconds. Its claimed top speed is 193 mph (around 310.6 kph).
A pull handle in the overhead console activates launch mode, which adjusts traction control, adds a torque boost and releases an extra 54 hp.
Ferrari has also developed a system intended to make the electric driving experience more engaging. Steering-mounted paddles control regenerative braking and torque delivery, giving the driver a sensation intended to recall gear changes in a conventional performance car. The left paddle adjusts regenerative braking, while the right controls torque.
The Luce also features four-wheel steering, torque vectoring across both axles and an advanced active suspension system derived from models such as the F80. Large brake rotors and the largest wheels (23 inchers!) ever fitted to a Ferrari further support its performance ambitions.
Ferrari Wants Its EV To Sound Mechanical
One of the biggest challenges for Ferrari is preserving the emotional experience associated with its petrol-powered cars. The brand’s V12 and twin-turbo V8 engines are known for their distinctive road, something an electric powertrain cannot naturally reproduce.
Rather than simply playing artificial engine noises through speakers, Ferrari has developed a patented system that captures real mechanical sounds from the rear axle and amplifies them. The sound changes in intensity depending on the selected driving mode.
The approach aims to give drivers a more authentic sense of mechanical feedback instead of an artificial imitation of a combustion engine.
Ferrari has also manufactured the Luce’s powertrain components in-house. This gives the company greater control over the hardware and could help it support and repair the vehicle over time. Long-term service and parts support will be important for owners who want to protect the car’s value.
Battery, Range And Charging
The Luce uses a 122 kWh battery pack integrated into the chassis. Its electrical system operates at 800 volts and supports charging at up to 350 kW.
Ferrari claims a driving range of around 330 miles (531 km) under the WLTP cycle. Under stricter testing conditions, the equivalent range could be closer to 280 miles (roughly 450 km). The large battery and high charging speed are intended to improve the overall usability.
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