A stronger fight against the Mahindra XUV 400
2022 was a milestone year for Tata motors as they explored deeper into the electric vehicle segment, acquiring 90 percent of the market share. As per reports, Tata sold over 50,000 EV units across the country in the last year alone. Tata Nexon EV, their first electric SUV, played a major role in driving record-breaking EV sales in 2022. Tata has decided to celebrate the 3rd anniversary of this electric SUV by introducing the 2023 Nexon EV range (both MAX and Prime) at lower prices and with more range.
The range-topping Nexon EV Max will now have a maximum range of 453 km under the MIDC cycle, from January 25 onwards. Courtesy of a software update, existing customers can also get access to the upgraded range. The price update comes in at a very critical time- hours after Mahindra launched the XUV 400 with an aggressive price tag around its shoulder. The Nexon electric now undercuts the XUV 400 in pricing.
| Variant | Price (ex-showroom) |
| Nexon EV Prime XM | 14.49 Lakh |
| Nexon EV Prime XZ+ | 15.99 Lakh |
| Nexon EV Prime XZ+ LUX | 16.99 Lakh |
| Variant | Price (ex-showroom) |
| Nexon EV MAX XM 3.3 kW charger | 16.49 Lakh |
| Nexon EV MAX XZ+ 3.3 kW charger | 17.49 Lakh |
| Nexon EV Prime XZ+ LUX 3.3 kW charger | 18.49 Lakh |
| Nexon EV MAX XM 7.2 kW charger | 16.99 Lakh |
| Nexon EV MAX XZ+ 7.2 kW charger | 17.99 Lakh |
| Nexon EV Prime XZ+ LUX 7.2 kW charger | 18.99 Lakh |
Tata Nexon EV Max XM has been launched at Rs.16.49 lakh (ex-showroom). XM is equipped with a number of advanced features such as the EPB (Electronic Parking Brake), ESP (Electronic Stability Program), automatic climate control, LED DRLs, etc. Other highlights are the push button start system, fully-digital TFT instrument, Smartwatch Connectivity through ZConnect technology, etc.
ALSO READ: Tata Nexon EV MAX Road Test Review: “Range, Practicality And Comfort”
Top-of-the-line Nexon EV MAX XZ+ Lux costs Rs 18.49 lakh (ex-showroom), with more additional features. Eight-speaker Harman-sourced audio, floating touchscreen infotainment system, electric sunroof, leather upholstery with ventilation, HDC (Hill Descent Control) and wireless charging are the major addictions to the XZ+.
The revised prices take the Nexon EV Prime XM’s current price to Rs. 14.49 lakh (ex-showroom) and contain almost every feature from the Nexon EV Max XM. Bookings of the new range of Nexon EVs are open now and the deliveries of the XM will begin from April 2023 onwards.
ALSO READ: 2021 Tata Nexon EV Review: A True Blue EV!
