Here’s everything to know about the new Mercedes Benz showroom in Kochi…
Mercedes-Benz, India’s leading luxury car manufacturer, recently opened its first integrated 3S Sales and Service Experience Center, known as the ‘MAR20X Experience Center.’ Spread across 50,000 square feet, this state-of-the-art facility is located in Kochi and serves customers in south and central Kerala.
The MAR20X Experience Center offers customers a luxurious and engaging brand experience, featuring dedicated displays for the all-electric EQ line, AMG Performance Center, and various top-end vehicles. The centre embodies Mercedes-Benz’s modern retail format, MAR20X, and is built to the new corporate identity which emphasizes better design, experience, architecture, customer-oriented workflows, and immense digitalisation. As part of Mercedes-Benz’s commitment to sustainability and electrification, the experience centre is powered by solar energy for 70% of its operational needs and also hosts a 180kw DC ultra-fast charger.
The Coastal Star facility boasts 27 service bays and has the capacity to service over 10,000 cars per year. The facility offers end-to-end services, including preventive maintenance, general repair, body and paint services, and a fully integrated digital customer service journey. It also has an integrated customer contact centre to meet all inbound and outbound customer needs, and full-fledged digital diagnostics that avail technical support from both Mercedes-Benz India and Stuttgart. Additionally, the centre also features a 10,000-sq-ft integrated spare parts area. Interestingly, 85% of the facility is dedicated to aftersales while just around 15% goes to retail.
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Alex Thomas, having roots in Kerala, is the bossman for Coastal Star. Prior to this, he spent over a decade at Mercedes Benz India, rising through the ranks to become the head of sales- his most recent role there. When the opportunity arose to open a new Mercedes dealership in Kochi, Alex took the leap and left his salaried job to fulfil his entrepreneurial dream. Yashwant Jhabakh of the Mahavir Group provides backed him, bringing in a wealth of experience in retail for various automotive brands including Mercedes Benz, across India. More details about Coastal Star Kochi can be found on their official website.
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