Citroen India Ropes In Mahendra Singh Dhoni As Its Brand Ambassador

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Neeraj Padmakumar
citroen brand ambassador india is mahendra singh dhoni

Dhoni will do a series of campaigns with the French brand

French automobile manufacturer Citroen has announced the appointment of star cricketer Mahendra Singh Dhoni as its brand ambassador. The collaboration is expected to contribute much to establishing Citroen’s presence and improving its brand image in the country.

Citroen plans to highlight its excellence and reliability as an automotive manufacturer through the association with the cricketer, who is known for the same. The brand has recently been shifting its focus to addressing customer demands and considering buyer feedback.

ALSO READ: Up Close With Citroen C3 Aircross: Key Details And Facts

Citroen India Ropes In Mahendra Singh Dhoni As Its Brand Ambassador 1

Dhoni, one of India’s finest cricketers, also happens to be an automotive enthusiast- a fact that adds more value to the deal. He will do a series of campaigns with Citroën featuring several of their models. The brand has some interesting launches coming up, the most prominent of which would be the coupe SUV based on the C3 platform.

ALSO READ: Feature: 2022’s First Road Trip In A Citroen C5 Aircross

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Neeraj Padmakumar

Neeraj is a seasoned automotive journalist with over 8 years of experience writing about cars, bikes, EVs, and industry stories. He has worked with many publications in the past and is currently the lead writer and publisher at Vroom Head. Neeraj is passionate about all things automotive and loves sharing his knowledge and insights with readers. His work is known for being deep, informative, engaging, and up-to-date.