“Mileage Ka Master” to redefine the lifespans of many commercial Mahindras!
Mahindra & Mahindra, India’s leading automaker and a part of USD 20.7 billion Mahindra Group, enters into strategic partnership with Castrol India, the country’s leading automotive and industrial lubricant manufacturing company. Under the partnership agreement. Mahindra will endorse a range of Castrol products including aftermarket engine oils and transmission fluids for Mahindra tractors under the brand “Mileage Ka Master ” (MKM).
After signing the agreement, Hemant Sikka President & Chief Purchase Officer, Powerol & Spares Business, Mahindra & Mahindra Limited said: “We are pleased to join hands with Castrol, the leading lubricants brand in India. Both companies are considered market leaders in their respective sectors – having consistently delivered innovative and pioneering technology to provide unique and differentiated offerings to customers and consumers. The objective is to meet the customers’ need to use recommended fluids by OEMs. We look forward to partnering with Castrol and benefitting from their strong reputation, high quality products and wide-spread distribution network across India through their over 1 lakh strong retail outlets.”'
sprinkling more glory to the occasion, Omer Dormen, Managing Director, Castrol India Limited added, “We are very honored to be recommended by Mahindra, the largest tractor manufacturer globally. We are pleased with the opportunity to offer Mahindra customers with our latest technology products and with best-in-class service. Both the organisations share similar values thriving on world-class technology, innovation and sustainability for the future. We look forward to an enduring partnership while jointly leveraging exciting growth opportunities”
These Castrol products have been formulated and developed exclusively by Mahindra for use in their tractors, specifically for engine and wet-brake applications and would be available through Castrol’s innumerable outlets across the country.
— Trade Picker (@TradePickerIN) October 15, 2018