Mahindra Racing launches a 30-sec campaign video ahead of the Formula E season
Ahead of the ABB FIA Formula E World Championships’ first race of the season, Mahindra Racing drops a 30-second video promo to rev up enthusiasm. Mahindra Racing is the only team from India competing in the all-electric championship this year.
Mahindra Racing’s campaign video, conceptualized by BBH India and directed by Aakash Bhatia, hits the sweet spot of India’s love for racing. The video takes a trip down memory lane to rekindle the childhood memories of rolling a lone tyre with a wooden stick, launching paper boats in the rain, to clapping for race boats in the backwaters. It ushers the spirit for speed, adrenaline, and racing. Anand Mahindra’s tweet on the same is going viral on the digital space.
The first race of the eighth season of Formula E is in Diriyah, Saudi Arabia, on January 28, 29. Formula E has 11 teams competing in single-seater electric cars. Mahinda Racing has been a part of the FIA-approved World Championship since its inception in 2014. The Indian team has scored five wins and 22 podiums from 84 starts yet.
The Indian manufacturer will be featuring the British driver line-up of Alexander Sims and Oliver Rowland this season. Mercedes-EQ’s Dutchman Nyck de Vries is the reigning Formula E champion.