Mahindra drops a one-minute video on social media to promote the SUV
Mahindra & Mahindra has launched a Bollywood-style campaign film for the all new Mahindra Thar, which has the SUV in all its glory.
The one-minute film released on social media aims to reach customers who love adventures. It uses a larger-than-life setting to showcase Mahindra Thar doing jumps and drifts to perfection. Watch it here !
Mahindra has featured a Red open top and Aquamarine hard Top Thars on the film. Mahindra aims to connect better with the Millenials through the film, as they form a fair chunk of the offroader’s customer base. Launched in 2020, the new Mahindra Thar holds a 4-star Global NCAP crash rating as well. It is known for its off-road capabilities and matured road manners. The Thar gets diesel and turbo-petrol engines mated to 6-speed manual and automatic transmissions. The SUV is in huge demand currently and the waiting periods are soaring all over the nation.
Before you skip, here’s another jewel- the uncut version of the same film. Seems like the director wanted as much action in the film as an average Hollywood thriller (well, that is kinda exaggerated! But yea…) The uncut version includes a few additional flips and slides than the final cut. Well, watch it here, and yes, this is our pick of the two…