The Marazzo and KUV100 would face the axe due to slow sales
Mahindra and Mahindra has reportedly confirmed to discontinue the Marazzo MPV and KUV100 in India. Autocar India, in a story, reveals that the carmaker has announced the phase-out plans due to the low sales numbers of these models. Mahindra Marazzo, despite being a comfortable and capable MPV, sold just 711 units in 2021. In an even more critical incident, the carmaker could sell just 21 units of the KUV100 in 2021!
Mahindra Marazzo: A Truly Understated MPV
The Marrazzo has been a capable MPV since its inception. It has ample space and comfort mated beautifully with a powerful engine. With its BS6 update in August 2020, the Marazzo had got a much refined BS6 1.5L diesel engine, making it a more desirable product overall. However, even the BS6 Marazzo failed to garner sales and bring in numbers. It could sell just 711 units in 2021, while the rivals like Innova Crysta and Maruti Suzuki Ertiga sold 19,300 and 37,286 units respectively. Judging by the Marazzo and the previous SUV-ish MPV Xylo, we think MPVs are not Mahindra’s cup of coffee.
With the Marazzo set to face the axe, the hopes for a 1.5 turbo petrol (mStallion) powered Marazzo has also vanished. This engine would now be launched in the upcoming XUV500 (S301). The Mahindra Ford JV being called off earlier this year also means that there would not be any Marazzo based/ -ish MPVs rolling out in the coming years.
Mahindra KUV100 Could Evolve Into An Urban EV
Mahindra KUV100 NXt has been a slow seller for the brand since a long time. Mahindra had envisioned the KUV100 as a micro-SUV at a time when there was no proper example to quote in the segment. The overall styling and persona of the KUV100 were neither befitting a hatchback, nor an SUV. Even today, the car does not have a proper rival in the Indian context. While the upcoming Tata HBX is expected to get the game going here, Mahindra has decided to pull the plug on the KUV100 NXT. The KUV100 has lost pathetically in sales against the competitors (?) like Ford Freestyle (3564 units) and Maruti Ignis (16,075 units), as of 2021.
While the KUV100 NXT as such would be phased out, Mahindra has plans of introducing the nameplate as an all electric city car, dubbed eKUV. The carmaker had recently showcased a prototype of this vehicle. The low voltage EV will have much inclination towards the e2o and e2o Plus, which it would replace upon launch. Churning out 55hp and offering a real world range of 147 kilometers, the electric KUV will hit the markets in early 2022, report sources.
Source: AutoCar India