Extensive digitalisation coming up at automotive dealerships
American multinational technology conglomerate Meta, Facebook’s parent company, has announced its collaboration with FADA at the ongoing 2023 Auto Expo. Meta and Federation of Automobile Dealers Associations (FADA) join forces to upskill over 3,000 automobile dealers in the country to construct a social presence and digitise through its various platforms.
They’ve announced the ‘Move with Meta’ skilling and enablement programme that will provide auto dealers across India the best-in-class digital expertise in an easy way and at affordable rates. FADA currently represents 15,000 automobile dealers in the country.
Digital platforms are playing a pivotal role in car purchases these days, thus auto dealers are trying new methods to become more discoverable to customers online. New age, new way! Meta platforms will enable auto dealers to build a social presence via key products such as Reels, Shorts, Stories, Facebook, WhatsApp, and AR Experiences.
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