Roping in India's first F1 driver underlines JK Tyre's commitment to greatness and quality
Indian Tyre industry major JK Tyre and Industries Ltd. has signed ace race-driver Narain Karthikeyan as its brand ambassador. Padma Sree awardee Narain, who also happens to be India's first Formula 1 driver, will represent the brand in the days to come, exemplifying its focus on ensuring driving excellence. Narain Karthikeyan had made his F1 debut in 2005, and has driven A1GP, Le Mans, F3, and various other international events so far. He also has a number of notable wins to his credit, including the ones at A1GP, British F3, World Series by Nissan, AutoGP, Formula Asia, British Formula Ford, and Opel series.He is currently part of the JK-backed Racing Team India.
JK is currently the market leader in Truck, Bus radials and has an extensive product portfolio and a strong focus on motorsport. The company is an active player in organizing various race and rally events pan India. Roping in Narain, would grow its trust even while hinting at the brand-focus on motorsport.