The numbers had been slow in the previous six months, despite the growth
Renault India closed 2021 with a 19.08% increase in sales over the previous year. However, it suffered a massive drop in overall Month-on-Month sales in the last six months. Renault sold 95,878 units in 2021, against the 80,518 of 2020. The French car manufacturer was able to put up a good show in the first three quarters of 2021 with handsome sales figures: 31,608 (Q1), 17,362 (Q2), 26,816 (Q3). However, Q4 saw sales plummet to 20,092 units. In Q4 last year, sales had hit a record 30,986 units.
Renault had a promising start in 2021, with the first six months seeing 48,970 units being sold, which marked an impressive 86.59% growth over the half-year figures in 2020. Of all, March was the jackpot month with the growth touching 277%; total units sold then reached 12,356 from 3,269 in March 2020.
Dismal sales performance started in September and continued till December. In November, a staggering 50% drop was recorded in Renault sales, with the figures coming down to 5,052 from the previous year’s 10,181. Here are the sales figures from the loss-making months:
|Month||Sales In 2021||Sales In 2020|
To help itself recover from the low numbers, Renault had offered discounts of up to 1,30,000 on various products. But the final sales figures from December 2021, still showed a 37% drop in overall sales, with the brand clocking 6130 units against the 9,800 units it had sold in December 2020.