The second edition of Tata Motors SOUL Mountain Trail is scheduled to commence from 13th-25th July
Speaking about the Iconic event, Mr. Vivek Srivatsa, Head Marketing, Passenger Vehicles Business Unit, Tata Motors, said, “Since its beginning, the SOUL events have been a unique adventure for its members. The SOUL platform offers specially curated drives & experiences which are known to a very few.
This edition in particular has been curated to provide our SOUL members with the toughest and the most challenging escapade as they take on the elements to get to the heart of the valley.'
With each passing edition, our number of participants has grown exponentially as the SOUL community forms everlasting bonds of Brotherhood. Accompanied by their fellow adventurers and Tata SUVs, this SOUL drive will give members a chance to visit some of the most incredible and uncharted areas in and around Ladakh.”
The second edition of the drive would be flagged off from Chandigarh. Around 31 participants will take the trail in 10 Tata SUVs. It is, in essence, a 1600+ kilometre drive. The SOUL members would drive along the stunning landscapes of Himachal Pradesh and into Ladakh, the land of mystic Lamas.
The SOUL is an SUV owner community program from the Indian carmaker and was formed in 2012. It has now grown into a group of 13000 proud members. The current community includes the proud owners of SUVs like Tata Hexa, Tata Harrier, Tata Safari Storme etc