Tata motors SOUL Announces Plans For Hitting Ladakh Again!

The second edition of Tata Motors SOUL Mountain Trail is scheduled to commence from 13th-25th  July

Tata Motors SOUL (SUV Owners United League) reveals plans to conquer Ladakh again, as it readies the second edition of the Iconic Ladakh Drive, Tata Motors SOUL Mountain Trail. The second edition would commence from 13th to 25t July 2019.


The event would give the participants one of a kind experience where they would be able to enjoy the unparalleled beauty of Pangong Tso and Panamik, all through a self-drive trail. Things would further blossom with an ever memorable drive across the 17,500+ feet high Khardund La. This is one of the highest motorable mountain passes in the world. The participants would also have the opportunities to pay visits to the ancient monasteries in Kaza & Nubra Valley.

Speaking about the Iconic event, Mr. Vivek Srivatsa, Head Marketing, Passenger Vehicles Business Unit, Tata Motors, said, “Since its beginning, the SOUL events have been a unique adventure for its members. The SOUL platform offers specially curated drives & experiences which are known to a very few.

This edition in particular has been curated to provide our SOUL members with the toughest and the most challenging escapade as they take on the elements to get to the heart of the valley.

With each passing edition, our number of participants has grown exponentially as the SOUL community forms everlasting bonds of Brotherhood. Accompanied by their fellow adventurers and Tata SUVs, this SOUL drive will give members a chance to visit some of the most incredible and uncharted areas in and around Ladakh.”

The second edition of the drive would be flagged off from Chandigarh. Around 31 participants will take the trail in 10 Tata SUVs. It is, in essence, a 1600+ kilometre drive. The SOUL members would drive along the stunning landscapes of Himachal Pradesh and into Ladakh, the land of mystic Lamas.

The SOUL is an SUV owner community program from the Indian carmaker and was formed in 2012. It has now grown into a group of 13000 proud members. The current community includes the proud owners of SUVs like Tata Hexa, Tata Harrier, Tata Safari Storme etc