Hrithik will star in multiple Jeep campaign films and ads
Bollywood actor Hrithik Roshan has signed up as the official brand partner for Jeep India and has also become the owner of a brand-new 2024 Jeep Wrangler Rubicon. The new Wrangler launched in India in April this year and has a sticker price of 71.65 lakh for the range-topping variant.
As the new brand partner, Hrithik will actively promote Jeep in India through various campaigns and advertisements. The brand seems quite excited about the premium lifestyle quotient that the actor could bring to the table.
Jeep India recently released a new TVC featuring the Bollywood icon, which is currently garnering much attention. The campaign is called ‘The One And Only’, and is expected to give the new Rubicon the celebrity endorsement it deserves.
It is interesting to note that this partnership and campaigns mentioning ‘the one and only’ come in at a time when Mahindra is readying to launch the 5-door Thar Armada in the country. The Thar already has had a reputation of ‘trying to imitate’ the Jeep with its design and has many users spec their vehicles with Wrangler grills. The TVC takes slight digs at these ‘imitations’.
Hrithik shared the partnership announcement on his social handles with the hashtags #TheOneAndOnly and #WranglerTheOneAndOnly.
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Hrithik Roshan’s Garage
Hrithik Roshan is known for his tasteful collection of cars. Over the years, he has owned great cars like the Rolls-Royce Ghost series 2, mini Cooper, Mercedes Maybach S class, Mercedes Benz S class etc. He had recently bought a Range Rover Autobiography LWB as well.
What is new on the 2024 Wrangler?
The 2024 Jeep Wrangler packs a handful of changes compared to the previous model. There are two trim levels available- Unlimited and Rubicon.
The new SUV offers all signature Jeep goodness like open air, high off-roading capabilities, iconic status etc. It comes with 12-way adjustable seats, TomTom navigation, Gorilla glass, better interiors, noise cancelling cabin, dual-zone climate control, premium leather upholstery, passive keyless entry, rearview camera, and level 2 ADAS with more than 85 features. The infotainment screen now has U connect 5 suite.
The new Jeep Wrangler is powered by 2L 4-cylinder petrol engine that makes 270 HP and 400 Nm, mated to an 8AT. It carries all the off-road equipment like front and rear mechanically locking differentials, full flat 44 HD Dana rear solid axle, Rock-trac transfer case with 4:1 low ratio etc. The SUV runs on BFGoodrich M/T tyres. Jeep also offers a ton of customisation options for the new Wrangler.
