Mercedes Benz India seems to have a rather aggressive business strategy for 2021
Mercedes Benz has played a vital role in uplifting the luxury car segment in India for over two decades now. The German brand has become a synonym of the same for most of us. Benz has been the market leader in the luxury car segment for years and still continues to hold this title. 2020 being a horrendous year, the sales volumes have dropped drastically for the company, Mercedes Benz sold only 7,893 vehicles in 2020 against the 13,786 units sold in 2019. Mercedes Benz, however still was leading the segment by outperforming the 6,092 units sold by BMW in the same period.
Even though entry-level models like GLA and CLA were not on sale last year, the company saw an upswing in sales. The C-Class, E-Class, and the GLC continued to be the backbone for Mercedes Benz in India. The new SUVs, GLE, and GLS also garnered plenty of buyers. Amidst all the chaos, Mercedes didn’t turn us down. The carmaker launched its all-electric SUV, the EQC and started local assembly of AMG models in Chakan plant as well.
The carmaker’s sales further rose in the fourth quarter, registering a smart 40% increase over the Q3. Mercedes Benz India had as many as 10 new market launches in 2020, including some mighty AMG models as well.
With a new year and decade starting, Mercedes India is set to launch 15 new and facelifted models in 2021, with the motto of “Reimagining Excellence”.
The A-Class Limousine will be the first model to be launched in India, which essentially would replace the CLA sedan in the country. The A Class limo would be followed by the new-generation GLA SUV, both of which were earlier showcased at the 2020 AutoExpo. The most powerful road-going car from Affalterbach, the Mercedes-AMG GT Black Series, featuring the massive 730hp V8, will breathe the Indian air by mid-2021.
Other cars expected to make an entry in 2021 include the all-new S-Class, which will be launched by the second half of 2021 and the updated E-Class featuring a new design and the manufacturer’s latest MBUX infotainment system. Although Mercedes Benz hasn’t revealed all 15 launches, reports say that some new models are in the pipeline including a number of EVs.