Lubricant giant Castrol India is hoped to achieve significant growth under Jaya Jamrani
Leading lubricant manufacturer Castrol India Limited has announced a leadership change. The brand has appointed IIM alumnus Jaya Jamrani as its new VP, marketing. Jaya assumed her new role with effect from January 1, 2021.
Jaya has worked with various verticals of Castrol for over a decade and in both India and abroad. She also has the track of having worked with Unilever for sometime. At Castrol India, she has led a number of popular campaigns like the Castrol CRB Truck Aasana and Castrol Super Mechanic. She has also done successful media and PR campaigns with Castrol like the Castrol Active Scooter Girl In The City and Castrol Power1 Roadies. She has also had a key role in the iconic Castrol-3M collaboration as well. Jaya is hoped to continue her marketting wonders in the new role as well, and is hoped to bring in many strategic collaborations in the days to come.
“I am humbled by this opportunity to lead marketing for the iconic 100-year young brand that is Castrol. The future promises to be just as exciting as we continue on our transformation agenda with the evolution of lubricant usage and shifts in attitudes towards mobility and convenience.”'Jaya Jamrani