The 5th Edition Of Mercedes-Benz Luxe Drive Live Comes In An All New Avatar


At Luxe Drive 2019, customers will have the opportunity to experience Mercedes Benz SUVs, sedans and performance cars…

This is not the first time that we are seeing the Mercedes Benz India Luxe Drive Live thrill the public, but the point here is that the 5th edition packs even more fun, music, adrenaline and gourmet.

The German giant has kick-started the 5th edition of the brand experience tour, from Coimbatore and will travel to 11 other cities through the year. As with the previous times, the Mercedes Benz Luxe Drive 2019 will also feature the supreme culinary excellence of celebrity chef Ranveer Brar, and live music sessions by MTV  along with the adrenaline gush induced by stunning Mercedes Benz cars.

The tour will give customers and prospects, the opportunity to experience a wide range of Mercedes Benz cars like GLA, GLC, GLE and GLS to S-Class, C-Class, E-Class, CLS and E-Class, E-Class All Terrain and Mercedes-AMG GLC 43. A self-drive off-road session with the SUV range on specially made tracks would also be on offer.

Celebrity chef Ranveer Brar will use the occasion to hold a special workshop, as part of ‘Ranveer Brar – Mercedes-Benz Culinary Academy’, an industry-first gourmet certification. The live music gigs from MTV seem to be a sure shot when it comes to entertainment. Besides these, there would be Interactive Digital Signage hosting information on different Mercedes Benz cars, types of services provided, technology, etc from the carmaker, installed at the venue. There is also a thrilling ‘Mind Games Zone’ arranged for the participants, the winner of which would be awarded a W124 E class scale model.

Mr. Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, said, “As we
celebrate 25 years in India with the brand motto “Best Never Rest”; it has been our endeavour to introduce a lot of excitement to this unique experiential program. We have increasingly witnessed growing interest from our customers and prospects in Tier II and Tier III markets to own a luxury marque, and this trend is encouraging for us. Over the years LuxeDrive has become an exciting touchpoint for customers and prospects to interact with the brand and it also gives us an opportunity to reiterate our brand promise to them. The Tier II and III markets have immense potential to grow and become engines of future growth for the industry and initiatives like LuxeDrive are instrumental in taking the brand to these markets. This is the 5th edition of the Luxe Drive Live in India with Gourmet, Music and Adrenaline used as key pillars to strengthen our brand reach and provide our customers with an immersive experience. We are extremely happy with the response we have received over the years and intend to provide an unforgettable experience this year as well.”

There are also stores for exclusive Mercedes Benz branded collection and AMG lifestyle merchandise, set up at the venue, along with the free car evaluation camp and Mercedes Benz financial Services stall.


Below is how it was, last time…