Tata Motors had launched the all new Safari in February, 2021
The most recent big-launch from Tata Motors was the all new Tata Safari, that had debuted in February this year. Essentially the production guise of the H7X concept,also known by the name Gravitas, the 7 seater SUV revived Tata’s legendary nameplate in the most befitting fashion. The new Safari is priced from 14.99 lakh, and goes up to 21.96 lakh for the top-spec, visually beefed-up Adventure persona.
Tata Safari instantly rose to acceptance and Tata Motors recorded the rollout of the 100th unit in February itself. Sales graphs have never struggled till date and have been reassuring even with the pandemic in play. Tata has now rolled out the 10,000th Safari from its Pune facility. The SUV is in high demands pan India, and Tata’s manufacturing facility is running proactively to meet the demands, and adhering strictly to all the pandemic protocols.
It is enthusing to note that as many as 9,900 units were produced in just 4 months, given the fact the Safari is a seven seater SUV priced north of Rs 15 lakh. In June alone, 1,730 units were sold. It has been enjoying a place among the hottest selling 3-row SUVs of recent times, with a market share of 25.2%. Tata’s SUV biggies (Harrier and Safari) have a combined market share of 41.2% in the High SUV segment, as of Q1, 2022. These are clear indicators of the homegrown carmaker’s rocketing popularity.
|Month||Safari Sales (Number of Units Sold)|
New Tata Safari: Key Facts
New Tata Safari is underpinned by the same OMEGARC platform as the Harrier, which again, is a derivative of Land Rover’s D8 architecture. It embodies the carmaker’s Impact 2.0 design philosophy and borrows the 2.0L KRYOTEC diesel engine from the Harrier. The SUV is available in 9 different variants and two additional variants of the range-topping Adventure persona.
The Safari is placed in a segment with fierce competition. The other key players include MG Hector Plus, Mahindra XUV 500 (which is expecting an imminent replacement- the XUV 700) and Hyundai Alcazar. Should you wish to know how the Safari fares against its competition, check out our detailed spec comparisons with the XUV 500/ Hector Plus and the Alcazar. You could even quote the lower trims of Jeep Compass as potential rivals to the Safari.
ALSO READ: 2021 Tata Safari Review: Absolutely Bossy!