In less than a year’s time, Boys And Machines has had great traction in the premium used car retail space
Boys And Machines, a major name in the premium and luxury used car retail space, has completed its first successful year in business. Having started operations in 2020, amidst the pandemic, Boys and Machines indeed is one of the fastest luxury used car retailers to rise to success. In under one year, the retailer has sold many exciting vehicles including Lamborghinis, Rolls Royces, and Porsches.
A more special among the supercars retailed during the first year, was the Lamborghini Huracan Aveo CV Special Edition, an exclusive car that has just 15 units available in Asia and merely 3 in India. One of these 3, the Aveo CV special edition was sold for Rs 2.89 crores. The other significant luxury and supercar retails include those of Porsche 911 Carrera, RR Ghost, Hummer H3, and a rather rare Jaguar XKR.
The fast-paced success of Boys and Machines was backed well by its digital-first approach. BAM has been having a strong focus on driving digital business from day 1. It currently has a fair-sized customer crowd in the digital space.
The Road Ahead
Celebrating its anniversary, Boys And Machines also announced its road map for the future. The retailer seems to have aggressive growth plans ahead. It plans to bring in Rs 60-65 crores revenue by the end of FY22 and has a target of Rs 100 crores for FY23. To expand its outreach, Boys and Machines has plans of opening outlets in 3 more Indian cities- Ahmedabad, Indore, and Chandigarh, soon.
To ensure a better user experience. Boys and Machines is also working on setting up specialized service centers for used premium and luxury cars. The first of this kind had started operations earlier this year in Gurugram.