More customer engagement events and exciting launches coming up…
Yamaha India has rolled out the version 3.0 of their national brand campaign ‘The Call Of The Blue’. The brand will now have a stronger focus on growing its image as an aspirational, sporty two wheeler manufacturer. It will have more customer engagement events and ride experiences in the days to come, along with more exciting product launches.
Yamaha has a strong global reputation for manufacturing sporty, engaging two-wheelers and also has a rich motorsport heritage. The phase 3 of the campaign will focus more on delivering a taste of these to the customers. Yamaha had originally launched ‘The Call Of The Blue’ campaign in 2018. In the subsequent years, as much as 8 premium, global models were introduced in the country. The manufacturer’s market share also has had a significant hike during the period- 10% in 2018 to 15% in 2021.
Yamaha has launched a new brand film for ‘The call of the Blue’ version 3.0 [Watch it here!]. Further, there will be more customer engagement events and ride experiences organized in multiple cities. Notable in the list are the ‘The Call of the Blue Track Day’, ‘Blue Streaks’ Ride and ‘The Call of the Blue Weekend’. Yamaha currently has 80 Blue Square outlets across India, and will be adding more in the time ahead. The bike maker owns 1800+ touchpoints too.
As part of the new campaign, there is a #MyCalloftheBlue online contest open for the customers, 4 of the winners of which could win a chance to witness Sapang MotoGP in real.