Ather Energy Sets Up Its First Retail Outlet in Kerala, Business Plans Detailed
Ather Energy hopes to appeal to the evolving crowd of Kochi with the 450X electric scooter
Ather Energy, the country’s leading EV manufacturer has opened its new retail facility in Kochi, Kerala. This is the first time that the Bangalore-based company has set up a point in Kerala. Dubbed the Ather Space Kochi, the retail facility will provide a detailed experience and education on the Ather electric scooter range. The company has partnered with Palal Group for tailoring the sales here. The outlet is located in Central Kerala, Kochi to be more specific, and at a strategically important location for automotive businesses.
The dealership facility makes use of digitalization to educate customers on the Ather products, the EV ecosystem , EV adoption and the challenges to it, and give a more immersive experience as such. There are also a stripped 450X, bare motor and a lone battery pack on display to give the buyers detailed views of the mechanicals. The customers can also get a detailed experience of the Ather 450X by having a test drive of the same, before drawing a final purchase decision.
Ather Energy had started its operations in Bengaluru, by opening its first experience Center there in 2018. Later, a bigger facility was opened in Chennai as well. Much in keeping with their plans of business expansion, Ather recently opened retail facilities in Mumbai, Pune, Ahmedabad and Hyderabad. Kochi is the latest in this line. The company has plans for catering to the pan-India EV demands.
Building the EV ecosystem, Ather has set up 5 DC fast charging points (Ather Grids as the company calls them) in 5 key spots inside the city. You would find these at French Toast (Panampilly and Kacheripady), Grand Mall (Edappally), Jogo Infinite (Perumanoor), Center Square Mall (Rajaji Junction) and Ather Space Kochi. Ather Grids will offer free charging till March 2021. The manufacturer has plans to set up 10-12 more charging points in Kochi soon.
Ather Energy seems to be highly hopeful of the Kerala market. It currently has two models on their portfolio- the Ather 450X and the 450 plus. The 450+ could be thought of as an improved guise of the popular Ather 450 EV. The 450X is India’s fastest and smartest electric two-wheeler. It gets a 6.5 kWh motor mated to a 2.9 kWh Lithium-ion battery pack, as its powerhouse. 0-40 comes in a whopping 3.3 seconds time, making it the fastest offering in the segment. The 450X comes with 4 different riding modes- Eco, Ride, Sport, and Warp. It bears an ex-showroom price tag of INR 1.61 lakh. The EV maker also has plans of setting up another outlet at Kozhikode soon.
Ather Kochi Address:
Palal Mobility Pvt ltd
48/1786-B , Ground Floor , Chakkiapadam Building
NH Bypass, Ponnurunni, Vytilla
Ernakulam, Kerala – 682019